What Brand Voice Does

Brand Voice teaches Dashco how you sound. Once you set it up, every piece of AI-assisted content written inside your workspace will match your style — tone, vocabulary, point of view, and the way you write for your audience.

Brand Voice is set per workspace, so each brand you manage stays distinct.

Setting Up Your Brand Voice

You can set up Brand Voice in two ways:

• Let Dashco build it from your website

  Paste in your website address. Dashco will read the content on your site and fill in the Brand Voice automatically. Review what it suggests and edit anything that doesn't feel right.

• Fill it in yourself

  Describe your tone, audience, and writing style directly. Use plain language — a few sentences is enough to get started.

You can mix both approaches. Start with the automatic option, then refine in your own words.

Good Things to Include

• Who you're writing for
• The tone you want (for example: confident, conversational, educational, direct)
• Words or phrases you always use
• Words or phrases you never use
• Any point of view rules (for example: always first person, never "we")

Editing Your Brand Voice

Open Brand Voice in your workspace settings any time. Changes take effect on the next piece of AI-assisted content — earlier posts are not rewritten.

Revisiting Brand Voice every few months keeps it sharp as your messaging evolves.