This guide helps you choose visuals that match your voice and goals.

Executive & Thought Leadership Content

Best visuals:

• Clean photography
• Minimalist imagery
• Subtle, neutral colors
• Calm, professional tone

Avoid:

• Meme-style visuals
• Loud graphics
• Overly playful GIFs

Brand or Business Content

Best visuals:

• Branded images
• Consistent color palettes
• Product or service-related visuals

Avoid:

• Off-brand stock imagery
• Inconsistent styles across posts